O truque inteligente de Anúncios em vídeo que ninguém é Discutindo
O truque inteligente de Anúncios em vídeo que ninguém é Discutindo
Blog Article
In between the advertiser and the publisher is the ad exchange. You can think of the ad exchange like a market with vendors and buyers.
Continue com a gente e confira outros conteúDestes do publicidade e propaganda na internet, cá pelo blog da HubSpot. Aproveite e baixe doravante este e-book gratuito e entenda como criar uma página por vendas de que converte!
⭐Don't have time to read the entire post? Listen to our podcast below about real-time bidding and programmatic advertising:
To dispel the most widespread misconception, we should emphasize that programmatic media buying (or advertising) is a much broader concept than real-time bidding. It’s an umbrella term for three types of automated digital ad space trading: Programmatic direct doesn’t require you to participate in any auctions at all.
If the advertiser has the highest bid in the auction, their ad is displayed on a publisher’s website or mobile app.
This also gives marketers the agility to pivot quickly if their campaign isn't performing as expected. For instance, you might find that switching out one keyword for another may boost your campaign's performance and align better with the audience you want to reach.
1A user triggers an ad request while using an app. Information about the user, available ad format, and other key factors are passed on to advertisers.
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Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
All the requests and responses are managed automatically by the RTB algorithms running under the hood of SSPs, DSPs, and ad exchanges. Those algorithms send and receive RTB data, complete transactions, and deliver the ads to be shown on ad spaces. The ‘common language’ that SSPs, DSPs, and RTB exchanges use to talk to each other is called RTB protocol. It’s a standard communication protocol that defines how bid requests and responses should be written and what data they should contain. RTB Doesn’t Equal Programmatic Advertising
Real time bidding is a type of programmatic advertising. There are other types of programmatic advertising such as private marketplace or programmatic direct, which offer different controls and functionality for publishers to sell their inventory.
Demand-side platforms play a similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.
In RTB programmatic, the RTB auction is the core process. It ensures that the highest bidder wins an ad impression on the publisher’s media. It's also called an open auction since any publisher and advertiser can participate in it. The platform that hosts open auctions is called RTB exchange or ad exchange. It communicates with supply-side platforms (SSPs) — software used by publishers, and demand-side platforms (DSPs) — software used by advertisers. From SSPs, ad exchanges collect data about impressions available for sale in the form of bid requests. From DSPs they solicit bid responses showing how much companies are willing to pay for their banner or video to appear on the suggested ad space.
Traditional audience targeting just doesn’t cut it more info for products that break the mold. At MNTN, we’re all about helping these disruptor brands connect with the right people. We built MNTN Matched to do just that.